I help early-stage B2B SaaS & AI-native founders turn GTM chaos into a repeatable growth system.
I'm Alisa Korneeva, founder of Digitalista.
I work at the intersection of GTM strategy, AI, positioning, and early-stage startup growth. I help B2B SaaS and AI founders move from vague ICPs, scattered customer conversations, and disconnected experiments into a clearer GTM system.
The New 0→1 GTM Playbook for AI-Native Founders.
A curated founder conversation on how AI is changing the way startups find customers, test markets, build distribution, and create repeatable growth.
Digitalista. is an AI-native GTM system for early-stage B2B SaaS & AI founders.
Most founders don't have a GTM problem because they aren't working hard enough. They have a signal problem: unclear ICP, weak positioning, scattered customer calls, random experiments, and no system for learning what actually works.
Digitalista helps founders diagnose their GTM bottleneck, understand what competitors are doing, sharpen positioning, and design clear experiments they can run immediately.
Seven things I can help you untangle this week.
- 01
GTM diagnosis.
Identify the real bottleneck holding back growth.
- 02
ICP clarity.
Understand who you should actually sell to first.
- 03
Positioning.
Sharpen how you explain your product and why it matters now.
- 04
Competitive research.
See how competitors position, sell, and win attention.
- 05
Experiment design.
Turn messy ideas into 3 concrete GTM experiments to run this week.
- 06
Founder-led sales.
Move from random outreach to a repeatable learning loop.
- 07
Pre-seed / seed narrative.
Clarify the traction story investors need to believe.
- 08 · Something elseAsk in person
What's blocking your GTM right now?
Answer 7 questions. Digitalista analyzes your product, market, competitors, and current motion — then returns a full GTM decision plan with benchmarks, ready-to-use copy, and Scale / Iterate / Kill rules. In under 5 minutes.
- 01Your main GTM bottleneck.
- 02What competitors are doing differently.
- 03Where your positioning is unclear.
- 04Which customer segment is most likely to respond.
- 053 actionable experiments to run this week.
Trying to figure out your GTM? Let's pressure-test it.
If you're an early-stage founder, I'm happy to spend 30 minutes stress-testing your GTM with you — no slides, just signal.
Best for founders asking
- ?Who should we sell to first?
- ?Why is our outbound not working?
- ?Is our positioning too generic?
- ?What GTM experiment should we run next?
- ?How do we turn early traction into something repeatable?
Digitalista. is raising a pre-seed round.
We're building an AI-native GTM decision engine for early-stage B2B SaaS and AI founders. Help founders make better GTM decisions before they waste months scaling the wrong motion.
If you invest in AI-native SaaS, GTM infrastructure, founder productivity, or the future of go-to-market — I'd love to connect.